Marketing Plan of Enchanted Vineyard Bed and Breakfast.
Marketing plan
A marketing plan is a written report that provides the blueprint or outline of the organization’s marketing activities including the implementation, control and the evaluation of those activities (Ferrel & Hartline 2012, p. 29). The plan communicates to the customers on the value of the various goods and services that the company has to offer, it also explains how the organization will achieve its goals and objectives (Ferrel & Hartline 2012, p.30). It involves a detailed planning of the activities that are part of the marketing program which result from the marketing strategic choices that were made earlier (Nijssen & Frambach 2013, p. 122). The marketing personnel also evaluate the results and the marketing decisions that have been made in the previous years while comparing it with the strategy that it plans to put in place in the coming year.